The People Behind BlueKashmir
BlueKashmir – Gem of Kings is led by two dedicated partners who bring together vision, craftsmanship, and global luxury sensibility. United by a shared respect for blue sapphire heritage and uncompromising quality, they have built BlueKashmir as a focused, international house of sapphire excellence.
“At BlueKashmir, our partnership is founded on trust, guided by heritage, and driven by excellence.”
Rocky Flora
Founder & Chief Executive Officer (CEO)
SurinderJit Singh, popularly known as Rocky Flora, is the Founder and CEO of BlueKashmir, providing the strategic vision and leadership behind the brand. With a strong entrepreneurial background and deep involvement in premium-value businesses, he established BlueKashmir with a clear purpose — to present blue sapphire as the Gem of Kings through absolute authenticity, transparency, and international standards.
As CEO, he oversees sourcing ethics, certification integrity, export compliance, and long-term brand direction. His leadership emphasizes trust-driven relationships, strict global compliance, and the creation of a legacy luxury house rather than a volume-driven business.
Under his guidance, BlueKashmir operates with rigorous quality benchmarks, responsible disclosures, and an unwavering commitment to serving collectors, connoisseurs, and international clients with confidence.
Beyond leadership, Rocky Flora brings hands-on exposure to mining ecosystems and gemstone sourcing, coupled with a deep personal passion for gemology. While gemology began as a hobby, years of continuous learning, field experience, and close association with industry experts have shaped his practical understanding of blue sapphire quality, origin characteristics, and ethical sourcing practices.
Nidhi Malhotra
Head of Sales & Design
Nidhi Malhotra serves as the Head of Sales & Design at BlueKashmir, combining refined aesthetic sensibility with client-focused expertise. She leads the brand’s design language and customer engagement, ensuring that every sapphire and jewelry piece reflects elegance, balance, and timeless luxury.
With a strong understanding of design trends and individual client preferences, she specializes in translating rare blue sapphires into sophisticated designer jewelry and bespoke creations. She also heads client consultations, custom orders, and international sales coordination, offering a personalized and professional experience.
Her role bridges artistry and commerce — ensuring that BlueKashmir’s creations not only meet the highest design standards but also resonate with global buyers seeking exclusivity and refinement.
Our Shared Vision
Together, SurinderJit Singh and Nidhi Malhotra guide BlueKashmir with a unified vision: to build a globally respected sapphire house rooted in heritage, precision, and trust.
BlueKashmir stands not as a marketplace, but as a royal standard for blue sapphire — worldwide.
Our Values
-Authenticity without compromise
-Global transparency & compliance
-Craftsmanship rooted in heritage
-Long-term relationships over transactions
BlueKashmir is not a volume-driven marketplace. It is a global house of sapphire excellence.